Negotiations, they can either save you money or cost you money. A person who has taken their time, made a plan, and executes that plan by knowing what to say when to say it, will no doubt win in most scenarios involving negotiation. Some may say negotiation is just going back and forth with another party over prices, but the art of negotiation is much more complex. During this hot market many inexperienced agents have been able to escape the tough negotiation part, as there hasn’t been much room to really negotiate, with this being a sellers market. The seller would put a price on the home and with so many buyers in the market desperate to get themselves a home, sellers had the upper hand and price alone usually won. The best negotiators are the ones have been through the process many times and constantly study the art to improve their services for their clients.
The top negotiators often know what they are dealing with and what it takes to win that battle. Knowing information about the subject neighborhood In which you’re negotiating is a strong key. If you have knowledge about future developments, demographics, school ratings, and employment in the area, you’re up by one. Most agents pick up their information of the MLS. The agent that gets his information off the MLS versus an agent that is constantly up to date on their target neighborhood, who do you think is going to win? Finding information on the MLS is good for general information relating to a property but a community expert will know much more information that’s not posted on the MLS. Always go with the experts when you can.
With so much information available at easy access through the use of the Internet, the concept of constant repetitive negotiations is usually over looked. Not all sellers are the same; every agent knows that, therefore every seller will react differently to every offer they get. If a homeowner gets an offer below what they were expecting, the obvious reaction you would expect is for them to not be happy. The benefit of having an experienced agent by your side is that they may know how to handle that situation in ways where others might not, since they’ve been around the park more than once. Having the same amount of information as everybody else won’t result in a winning deal, knowing how to play your cards combined with excellent experience will.
The best professionals in any business are constantly trying to improve their art, we as real estate agents should be no exception. On going training, seminars, books, and in the field experience, make for a strong negotiator by your side. Technology, human psychology, and all other factors that play a roll in negotiating help us better our services for our clients, getting them the best deal they can get.